![]() ![]() #Prices drop monitor for amazon review free#(If you’re thinking, “Can I get free stuff?” the answer is probably no. First, there’s the Vine program, where sellers can have new products reviewed by Amazon’s “Vine Voices” in exchange for giving them free merchandise. This setup has spawned an elaborate ecosystem that goes beyond just distinguishing real reviews from fake. The company relies on a sprawling network of contributors-who mostly do this work for free-to get customers to trust its products, many of which aren’t sold by household names. While Amazon says these stars reflect the “average customer review” of an item, the calculation behind them is more complicated-and mysterious-than that.Ĭourting reviewers is just as important to Amazon as the reviews they write are to sellers. Just simple math! But reader, that is not the case. Why does one product get 4.7 stars and another get 4.8? I know what you're thinking: Louise, clearly these are just averages-take the total number of stars and divide that by the number of reviews, and there you go. (How else can someone decide between, say, over 40,000 shower curtain options?) Higher scores are crowdsourced seals of approval Amazon even built brick-and-mortar stores devoted entirely to goods with four or more stars.īut Amazon’s little yellow luminaries are less straightforward than they appear. They also serve as a convenient way to filter, rank, and manage the overwhelming amount of choice that is a hallmark of 21st-century living. They’re important shorthand, symbolizing at a glance how people felt about a certain item. On Amazon, like many ecommerce sites, buyers also leave star ratings for items, from one to five. To make a decision, buyers often rely on those who purchased before them: They read the reviews. ![]() The way the fabric feels, whether the cream will give you a rash-these things remain impossible to assess through a screen. ![]() Unless it’s a product you already know, buying something is always a bit of a gamble. Nothing in the maze that is online shopping is ever what it seems. ![]()
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